Daiquiri Rosen
Strategic Program & Marketing Technology Leader
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(And, please, call me Daq)
I lead cross-functional programs at the intersection of marketing, technology, data, and operations—helping organizations turn complexity into scalable, measurable results.
With 20+ years of experience across enterprise and regulated environments, I specialize in guiding complex initiatives that improve how platforms, processes, and teams work together. My background spans marketing technology, CRM, experimentation, data mapping and analytics, and operational transformation, with a consistent focus on clarity, execution, and impact.
How I got here...
I've collaborated with, and learned from, exceptional colleagues, absorbing knowledge at every turn. These experiences have honed my ability to innovate and devise creative solutions within busy workplaces, adeptly navigating complexities to restore order across all organizational levels. My specialty is leading collaborative teams through multifaceted strategies, programs, and projects, seamlessly executing against objectives while integrating people, processes, technology, and data.
I have proven expertise in leading...
Operations encompassing Sales, Marketing, Revenue, Agency, Retail, and General Business.
Marketing and sales strategy development and execution.
Comprehensive data management including entry points, capture, centralization, hygiene, analysis, and insights.
Marketing Technology such as CRM, CDP, CMS, collaboration software, automation, and reporting tools.
Lead generation strategies and Account-Based Marketing (ABM).
Change management and optimization of processes.
Creation of service offers, product promotions, and pricing strategies (MRP, SRP, MAP funding).
National sales strategies targeting major retailers like Target, Best Buy, Walgreens, Krogers, Wal-Mart, HSN, and QVC.
B2C (D2C) and B2B eCommerce sales, including payments, credit analysis, and service.
Website design, functionality, merchandising, content creation, and product availability.
Inventory forecasting and sell-through management across multiple categories, particularly in Consumer Packaged Goods (CPG).
And more.....
I promise to swiftly establish a culture of continuous improvement and deliver excellent results, founded on collaboration and trust. I will quickly infuse a culture of continuous improvement and excellent results built on a foundation of collaboration and trust.
I uphold this promise by being a loyal, honest, hands-on leader, with a can-do attitude, a positive outlook, and meticulous attention to detail.
SKILLS & EXPERIENCE
What I bring to the table
Marketing Strategy
Understanding audience behaviors to identify and push the right message at the right time using the right tactic(s).
Process & Efficiencies
Improving efficiency and consistency, creating accountability, and fostering collaboration to meet business objectives.
Project & Program Management
Applying processes, methods, skills, knowledge, and management to achieve specific project objectives within agreed-upon parameters.
RevOps, Profitability, & Budgeting
Creating revenue models & budgets focused on efficient allocation of resources, potential attrition, COGS, and areas for reducing cost and/or increasing revenue.
Operations (Marketing, Sales)
Connecting the dots between people, processes, data, and technology to optimize functions, setting teams up for succeess.
Data Management & Analytics
Centralizing, cleansing, & analyzing data to identify trends in behavior to deliver consistent, personalized content & improved metrics.
Technology
Leveraging integrated technologies to enable cross-functional capabilities to reduce technical debt and manual work.
Lead Generation & Retention
Identifying new customers most likely to convert and make repeat purchases. Delivering post-purchase value to create and maintain loyalty.
Lifecycle Management
Nurturing customer and client relationships with relevant content to increase loyalty and repeat business.
Journey Mapping
Visualizing the steps users take to complete a task or meet a goal in customer experience, employee experience, technology, and data.
eCommerce Sales & Service
Creating and maintaining online shopping channels and marketplaces supporting all activity that involves selling products and services.
Transformation & Change
Driving new ways of working across traditionally siloed, disparate functions to create a collaborative, single interconnected approach.
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